How to Name a Bakery Business
Coming up with unique and creative bakery name ideas can be an incredibly difficult task. When you are trying to capture the essence of your bakery or cafe, and the values that it stands for, there is a lot to think about.
A few questions to ask yourself:
What is the purpose of my brand name? How will it be used? What do I hope to convey with it? Is my bakery name and slogan memorable and distinctive? Does my bakery name live up to the rest of my branding?
If you can answer all these questions satisfactorily, then congratulations! You have created a great bakery name idea!
Read on for our expert tips on how you can create a unique and creative bakery name.
What Makes a Good Bakery Name
A good bakery business name needs to be short and easy to remember, because it will be the first point of contact between you and your customers. It should also make sense in terms of what your business does, or what area your bakery specialises in.
Good local ideas for a bakery name include:
- Use the word ‘bakery’ in your name – sounds obvious, but people will know straight away what you do.
- Use your town, street or region in your name (as long as no one else is using this same identifier).
- Include the name of one of your star products e.g. Pete’s Pies and Bread, Standout Scrolls.
Funny bakery names
Humour is a good element to use when coming up with a name as it is memorable and often will be a customer talking point. Creative bakery name ideas can also be funny, so why not mull over these funny name examples (we just searched Google):
- Nutty Baker
- Butterfingers
- Kneads Bakery
- Buns and Roses
Use Alliteration
Alliteration is a figure of speech that uses the same first consonant sound at the beginning of each word. For example, in “The big black bear bit the big brown bear,” alliteration is used because all three words start with a “b.” Bakery names that use alliteration include:
- Cocoa Corner
- Sweet Salvation
- Babies Bakery
- Sugarbun Sisters
The repeat of the first letter creates a memorable name that bounces off the tongue and is fun to say.
What’s a good bakery slogan?
Slogans, or taglines, are short phrases that are used by a business to help identify themselves in the marketplace. They are also used to help promote one of their star products.
Some taglines have become so popular that they have become slogans, like Nike’s “Just Do It”.
You can feature your bakery slogan below your logo, and also on your branding, packaging and business cards.
Some bakery slogans could include:
- Home sweet bakery
- The taste of home-baked goodness
- Love at first bite
A tagline should be memorable, easy to remember and unique.
Use a business name generator
An alternative way of choosing a bakery business name is by using an online generator. This tool will allow you to choose a word or phrase that you want in your business name and then combine this with other words or phrases based on what you want for your brand identity.
It will also show you how these words sound together which makes it easier for you to pick out one than if you were just coming up with something on your own.
Try a free online tool like this: https://namelix.com/
Using this tool, we generated the following bakery business names:
- Bakery Goodies
- Bakery Board
- Pastry Bites
- Creme Bakery
- LaBoulange
Register your business name
It is important to note that just because you have a business name, doesn’t give you the right to use it.
A business name is the name your business operates under. You need to register a business name if you conduct business under a name other than your own.
The Australian Government Business Registration Service combines several business and tax registrations in one place, making it even easier to start a business. You can apply for an Australian Business Number (ABN) and register your business name online.
You can find out more about this process here: https://register.business.gov.au/
You may also want to consider registering trade marks for your business name, logo, product name, tag-line etc. Make sure you have all the rights to use your business name by seeking legal advice.
Purchase your Domain Name
Once you decide on your bakery name, you need to check that you can buy the domain name version of the name. A domain name is one of the most crucial factors in the success of any business. Therefore, it is important to ensure that your catchy and memorable domain name has not been taken by someone else.
For example, our domain name is www.suprima.com.au and no one else owns “suprima.com.au”.
Domain names are available for anyone to purchase, so once you decide on a name, check if the domain name is available and that you can purchase it. You can search online for “domain name search” or “domain name checker” to see if your domain name is available for purchase.
